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The Home of Chanel began in 1909 when Gabrielle Bonheur Chanel generally known as COCO opened her first store in Paris (31 rue Cambon Ave). As a fashion designer and photographer, Lagergeld got down to radically shake up and replace the well-recognized Chanel picture - not solely by means of daring collections but in addition, from 1987 onwards, by selecting to shoot the house's campaigns himself, a transfer that was unprecedented for a fashion designer.

So, with hundred years of expertise in selling its brand; it is no accident that at present everyone desires to own this brand of perfume and all that a woman wants immediately is to walk into a division store where there are certain to be cabinets crammed with this brand of fragrance bottles of various sizes, fragrances and shapes.

The recipient of many distinguished awards all through his career together with, among many others, Designer of the Decade, Designer of the Yr, Womenswear Designer of the 12 months and Menswear Designer of the Yr. He is additionally the youngest recipient to obtain the Geoffrey Beene Lifetime Achievement Award from the CFDA.